| Our Why
The world does not spin without a writer. The root of the diversity problem begins at the writing stage.
We have listened over and over to the struggles and frustrations of the earnest voices echoed in the quotes above.
We have been the matchmakers, who in the midst of managing other full-time jobs and demands, enthusiastically tapped personal networks to source a writer for a job someone was looking to fill, but didn’t know where to find them. We’ve run free webinars and events, writer groups and spoke on panels sponsored by corporate-run diversity writing programs. And still the pipeline for fresh diverse storytellers is broken.
So we finally accepted that these ad-hoc, disjointed efforts to solve this global problem weren’t getting it. Companies need fresh voices to write the words and stories that celebrate all of their customers’ truth and lived experiences. Real diversity actually brings more success and makes more money for these companies. Black and diverse writers want to work, and yet many can’t access the consistent education and direct feedback required to elevate their craft, and ultimately the culture. The current lack of organic growth and discovery of new voices creates stale monolithic work for an otherwise nuanced variety of perspectives in our globally connected world. No one wins.
The world does not spin without a writer. The root of the diversity problem begins at the very beginning – the writing stage. Wordsmyth is our solution to this problem at scale.
We are technology and content creation junkies, focused on using our superpowers for good. We see the exponential rise in demand for content that reflects the true and authentic diversity of the end consumer. Whether you are a Hollywood producer, advertising executive or a content manager needing copy for a social media campaign, the tone and messaging in your content matters. We also like to have a good time, keeping JOY firmly rooted at the heart of each day’s efforts.